5 Steps to Prepare for ChatGPT Ads Before Launch

OpenAI hasn't officially announced ChatGPT advertising. But the signs are everywhere—and by the time they do announce it, it'll be too late to prepare.

The brands that start building their conversational advertising foundation **today** will dominate when the platform launches.

Here are the 5 essential steps to take right now.

Step 1: Audit Your Structured Data Coverage

Why This Matters:

ChatGPT and other LLMs rely on structured data to understand and reference your products/services. Without proper Schema.org markup, you're invisible to AI.

What to Do This Week:

Run a Structured Data Audit:

Priority Pages to Mark Up:

1. Homepage (Organization schema)

2. Product/service pages (Product or Service schema)

3. FAQ pages (FAQPage schema)

4. Blog articles (Article/BlogPosting schema)

5. About page (Organization + Person schemas for team)

6. Reviews/testimonials (Review schema)

Implementation Checklist:

Quick Win:

If you have zero structured data, start with Organization schema on your homepage and Product schema on your top 10 products/services. This alone will dramatically improve your AI discoverability.

Step 2: Build Comprehensive FAQ Content

Why This Matters:

ChatGPT frequently references FAQ content when answering user questions. Every FAQ you create is a potential citation opportunity.

What to Do This Week:

Document Customer Questions:

Mine these sources for real questions:

Create FAQ Pages for:

1. Product/service selection ("How do I choose...")

2. Implementation ("How long does it take to...")

3. Pricing and billing ("What does it cost to...")

4. Technical specifications ("Does it work with...")

5. Comparisons ("What's the difference between...")

FAQ Format Best Practices:

Each FAQ should follow this structure:

Quick Win:

Create one comprehensive FAQ page with 10-15 questions. Implement FAQPage schema. This can be done in a single day and immediately improves your conversational presence.

Step 3: Optimize Product Descriptions for AI Reading

Why This Matters:

LLMs need detailed, contextual product information to make recommendations. Brief, keyword-stuffed descriptions don't work.

What to Do This Week:

Rewrite Product Descriptions with:

1. Natural Language (not keyword salad)

❌ Bad: "Best running shoes marathon training stability support"

✅ Good: "These running shoes are designed for marathon training, with enhanced stability features ideal for runners with flat feet or overpronation."

2. Clear Use Cases

Describe **who it's for** and **what problems it solves**:

3. Detailed Attributes

Go beyond basic specs. Include:

4. Comparison Context

Help AI understand positioning:

Product Description Template:

[Opening sentence: What it is and primary benefit]

[Use case: Who it's for and what problems it solves]

[Key features: 3-5 main capabilities with brief explanations]

[Differentiation: What makes it unique or better]

[Specifications: Technical details in structured format]

[Compatibility: What it works with]

[Implementation: What's required to use it]

Quick Win:

Rewrite descriptions for your top 5 products using the template above. Focus on natural language and context over keywords.

Step 4: Establish Authority Signals

Why This Matters:

ChatGPT prioritizes authoritative, trustworthy sources. You need to demonstrate expertise and credibility.

What to Do This Week:

1. Create Expert Content

Publish comprehensive guides demonstrating deep knowledge:

2. Build "About" and Team Pages

LLMs use these to assess authority:

3. Accumulate Social Proof

4. Get Listed in Directories

Establish your entity across the web:

Quick Win:

Write one comprehensive (2,500+ word) guide on your area of expertise. Include author bio with credentials. This signals authority immediately.

Step 5: Create Your Conversational Content Library

Why This Matters:

When ChatGPT answers queries in your domain, you want your content to be the reference source.

What to Do This Week:

Content Types to Prioritize:

1. Buyer Guides

"How to Choose [Product Category]: Complete Guide"

2. Educational Content

"Understanding [Concept]: What You Need to Know"

3. Comparison Content

"[Option A] vs [Option B]: Which Should You Choose?"

4. Implementation Guides

"Getting Started with [Solution]: Step-by-Step Guide"

Content Optimization Checklist:

Quick Win:

Create one comprehensive buyer's guide for your main product/service category. Make it the most thorough resource available.

The 30-Day ChatGPT Ads Preparation Roadmap

Week 1: Foundation

Week 2: Content Enhancement

Week 3: Authority Building

Week 4: Expansion

Measuring Your Preparation Progress

Track these metrics monthly:

Structured Data Coverage:

Content Comprehensiveness:

Authority Signals:

Why Starting Now Matters

When ChatGPT advertising officially launches, there will be a rush of brands trying to prepare. But you can't build authority overnight:

The brands starting in November 2025 will have a 6-12 month head start when ads launch, likely in mid-2026.

That's an insurmountable competitive advantage.

Your Next Step

Don't try to do everything at once. Pick **one step** from this guide and complete it this week.

Then move to the next step.

In 30 days, you'll have a foundation that 95% of your competitors won't have when ChatGPT advertising launches.

**Want a customized preparation roadmap for your business?** [Book a strategy call](#consult) to get started.